Collection: Loop

What makes Loop nicotine pouches so special?

Loop is produced by Another Snus Factory (ASF), a Stockholm-based Swedish manufacturer that launched Loop in 2019–2020 with two goals that most brands in the category never attempt simultaneously: to create the most flavour-inventive nicotine pouches on the market, and to do so inside the most environmentally responsible packaging the category had ever seen.

On the flavour side, ASF succeeded spectacularly. Loop's range includes spice-heat combinations — Jalapeño Lime, Habanero Mint, Red Chili Melon, Hot Peach — that no mainstream brand has replicated, alongside more accessible options like Smooth Mint, Cassis Bliss, Sicily Spritz, and Creamy Cappuccino. The philosophy is simple: flavour should be exciting, unexpected, and worth talking about. In a category dominated by near-identical mint and citrus profiles, Loop delivers something genuinely different with every can that adult users want to explore.

On the sustainability side, ASF delivered the PlantCan™ — the world's first nicotine pouch can made partly from plant-based bioplastic derived from pine oil, a renewable material from forest industry waste. This was a genuine category first, and it remains a meaningful differentiator for adult users who care about the environmental footprint of the products they choose every day. Each PlantCan also features a built-in waste compartment in the lid for used pouch storage — practical and tidy wherever you are.

What makes Loop immediately distinctive in use is its InstantRush™ technology: a proprietary delivery system that produces a fast, immediate onset of nicotine and flavour the moment the pouch is placed under the lip, followed by a sustained, controlled release across the full session. Most pouches require a minute or two before the nicotine becomes perceptible. Loop's InstantRush™ collapses that wait to near-zero — the flavour and nicotine arrive together, immediately, in a way that adult users consistently describe as more satisfying than standard constructions at equivalent strength levels.

All Loop nicotine pouches are 100% tobacco-free and all-white. Each can contains 22 pouches — two more than the standard 20 — and sessions run 30 to 45 minutes. Loop is intended for adults aged 18 and over who are existing nicotine users.

Popular varieties and flavors of Loop nicotine pouches

Loop's flavour range is the most genuinely unusual in the European nicotine pouch market — built on bold contrasts, spice-heat pairings, and combinations that reward adult users willing to go beyond the familiar.

• Jalapeño Lime — Loop's most iconic and widely reviewed profile. Fresh lime citrus meets the warming heat of green jalapeño chili in a combination that sounds alarming and tastes extraordinary. The brightness of the lime balances the chili heat precisely, creating a flavour experience that is genuinely unlike anything else in the category. Loop's #1 most-reviewed product across multiple European markets.
• Habanero Mint — The most intense entry in the spice-heat family: cool peppermint and fiery habanero pepper create an extreme dual-sensation experience that arrives fast thanks to InstantRush™ and persists from start to finish. Available as the Hyper Strong variant — Loop's maximum-strength product at ~15.6 mg per pouch.
• Hot Mango — Vibrant tropical mango sweetness layered with chili heat and a citrus lime finish — a warm-weather spice profile that is simultaneously fruity and punchy.
• Red Chili Melon — Sweet summer melon meets assertive red chili warmth in a pairing that demonstrates how well fruit and spice interact when properly calibrated.
• Hot Peach — Ripe, juicy peach with a lingering chili warmth — a gentler spice profile that makes it the most approachable entry point into Loop's spice-heat family.
• Smooth Mint — Loop's most accessible everyday profile: a clean, rounded peppermint with a gentle cooling character. Available across multiple strength tiers including Extra Strong, making it the natural choice for adult users who want Loop's InstantRush™ delivery in a familiar, reliable format.
• Licorice Fusion — Sweet raspberry liquorice in a combination that captures classic Nordic confectionery character — a distinctive, Scandinavian-inspired profile unavailable in most competing ranges.
• Cassis Bliss — Blackcurrant and mixed berry sweetness with a deep, dark fruit character that provides a rich, less-cooling alternative to the mint and spice profiles in the range.
• Sicily Spritz — Italian orange with fruity sweetness and a subtle bitterness that creates a nuanced, aperitivo-inspired flavour profile — one of Loop's more quietly sophisticated options.
• Creamy Cappuccino — Rich coffee with hazelnut and caramel character in a smooth, warm dessert-inspired profile that stands out as one of the most accomplished coffee-flavoured nicotine pouches currently available.

Strength and formats

Loop covers four clearly named strength tiers using pharmaceutical-grade nicotine salts, which contribute to a smoother throat feel at equivalent strength compared to freebase nicotine formulations:

• Normal — ~6.8 mg per pouch — The most accessible Loop entry point, suitable for adult users newer to the brand or those who prefer a gentler everyday experience with the full benefit of InstantRush™ delivery.
• Strong — ~9.4 mg per pouch — The core everyday tier for regular adult users — the most widely available Loop strength across the flavour range and the natural starting point for adult users with an established nicotine routine.
• Extra Strong — ~12.5 mg per pouch — A clear step up for experienced adult users. Smooth Mint Extra Strong is one of the most popular products in the Loop range at this tier.
• Hyper Strong — ~15.6 mg per pouch — Loop's maximum-intensity tier, currently available in Habanero Mint. The combination of Loop's fastest-release InstantRush™ technology and 15.6 mg per pouch creates a uniquely immediate and intense experience. Intended for adult users with a high established nicotine tolerance — not suitable for beginners.

Loop is available in three formats. Slim is the most widely available, offering the balanced everyday experience most adult users prefer. Mini offers a smaller, more discreet footprint. Standard gives a fuller under-lip presence with maximum flavour and longer session duration. Every can — regardless of format — contains 22 pouches and features the PlantCan™ eco-friendly construction with an integrated used-pouch compartment.

Loop product overview

Loop pouches compared to other brands

Placing Loop alongside Maggie and Stellar reveals three tobacco-free brands with three entirely different approaches — a Swedish innovation-led independent with unique spice-heat flavours and eco-credentials, a UK-made Caribbean-inspired extreme-strength brand, and a smooth, premium-positioned brand built on flavour longevity and balanced strength.

Loop vs. Maggie

Maggie is a UK-made tobacco-free nicotine pouch brand built around a bold, Caribbean-inspired identity — specifically drawing on Jamaican drink culture including Magnum Tonic Wine. The flavour profiles are unlike anything else in the European market: Tonic Wine, Cherry Tonic Wine, Jamaican Kola, Fruit Punch, Mr Blue, Grape Soda, and Sweet Plantain — all rooted in Caribbean beverage and cultural references rather than the standard mint-and-fruit vocabulary. This cultural specificity gives Maggie a genuinely unique market position that no other brand, including Loop, directly competes with on flavour identity.

Maggie operates across two strength lines: Maggie Lite at 16 mg per pouch and Maggie Original at 60 mg per pouch. The Original is strictly for very experienced adult users with a high confirmed tolerance — one of the highest-strength commercial nicotine pouches available. Both lines come in slim format with 20 pouches per can.

The comparison between Loop and Maggie is a comparison between two brands that are both genuinely creative and both emphatically not mainstream — but creative in completely different directions and at different points on the strength spectrum. Loop's creativity is flavour-textural: spice heat, botanical combinations, unusual fruit pairings — all at accessible-to-strong strength levels (6.8–15.6 mg) with InstantRush™ delivery and eco-packaging that no competitor offers. Maggie's creativity is culturally rooted: Caribbean-inspired drink flavours at extreme strength levels (16–60 mg) that give it an identity no other European brand can imitate. For experienced adult users who want creative, adventurous flavour at accessible-to-moderate strengths alongside proprietary technology and eco-credentials, Loop is the more versatile everyday brand. For adult users drawn to Caribbean cultural flavour identity and who specifically need extreme strength options, Maggie occupies a space of its own.

Loop vs. Stellar

Stellar is produced by Nicotobacco Factory in Poland — the same manufacturer behind the Cuba brand — and has built its identity around premium quality, smooth delivery, and flavour longevity. The brand's positioning is explicitly refined rather than extreme: flavour profiles that remain consistent and natural from the first minute to the last, moisture-balanced materials that prevent irritation, and a strength range that covers multiple tiers without chasing shock-value at the top end.

Stellar's confirmed flavour range includes Cherry & Cola (15 mg), Tropic (16 mg), Berry Tsunami (30 mg), Mint & Lemon, Cola & Mint (8 mg), Citrus Fresh (16 mg), Coconut & Mint, Strawberry & Raspberry, and Mint Storm (45 mg) — spanning from an accessible 8 mg everyday option through to an extreme 45 mg upper tier for the most experienced adult users. All Stellar pouches are slim, 0.5 g per pouch, and come in cans of 24 pouches — two more than Loop's 22. Sessions run 30–40 minutes. The space-themed constellation brand identity gives Stellar a visual sophistication that matches its premium positioning.

Comparing Loop and Stellar puts two genuinely well-made, food-grade-ingredient tobacco-free brands side by side — but with meaningfully different flavour philosophies, technical differentiators, and can sustainability credentials. Loop's unique advantages are its InstantRush™ fast-release technology, its PlantCan™ eco-packaging, and its spice-heat flavour profiles that Stellar does not attempt. Stellar's advantages are its 24-pouches-per-can count (two more than Loop), its wider strength range extending to 45 mg (well above Loop's 15.6 mg ceiling), and a flavour approach centred on premium smoothness and longevity rather than boldness and novelty. For adult users who prioritise flavour excitement, eco-conscious packaging, and fast-onset delivery, Loop is the more technically innovative choice. For adult users who want the most pouches per can, a wider strength ceiling, and a smooth premium flavour experience built for longevity, Stellar offers a compelling complement or alternative.

Summary of key differences:

• Manufacturing origin: Loop — Another Snus Factory, Stockholm, Sweden (launched 2019–2020); Maggie — UK-made, Caribbean-inspired; Stellar — Nicotobacco Factory, Poland.
• Proprietary technology: Loop is the only brand of the three with confirmed proprietary delivery technology (InstantRush™) and eco-packaging innovation (PlantCan™). Neither Maggie nor Stellar publicly claim equivalent technologies.
• Strength range: Stellar covers the widest range (8–45 mg); Maggie covers two tiers (16 mg and 60 mg — the highest ceiling of the three); Loop covers 6.8–15.6 mg across four tiers — the most finely graded but not the highest ceiling.
• Pouches per can: Stellar leads with 24; Loop follows with 22; Maggie offers 20.
• Flavour identity: Loop — spice-heat and adventurous botanical combinations unique to the category; Maggie — Caribbean/Jamaican drink-culture profiles unique to the category; Stellar — premium mint, fruit, and drink profiles with a smoothness and longevity focus.
• Sustainability: Loop's PlantCan™ is the only confirmed eco-packaging innovation among the three brands.
• Best suited for: Loop nicotine pouches — adult users who want the most creatively adventurous flavour range in the category, fast InstantRush™ nicotine delivery, eco-conscious PlantCan™ packaging, and 22 pouches per can at accessible-to-strong strengths; Maggie — experienced-to-extreme adult users who want culturally distinct Caribbean-inspired flavours at high-to-extreme strength; Stellar — adult users who want a smooth, premium everyday pouch with 24 per can, a wide strength range up to 45 mg, and flavour profiles built for longevity rather than novelty.