Collection: Clew

What makes Clew nicotine pouches so special?

Clew is one of the most decorated new entrants in the global nicotine pouch market. Launched in 2024 by Nevcore Innovations Inc. — a company headquartered in the United States with a focus on advancing smoke-free nicotine alternatives — Clew announced itself immediately as a brand with serious credentials. Within its first year, it won the title of Best Nicotine Pouch Brand at Inter Tabac in Dortmund, Germany, the world's largest trade fair for tobacco and nicotine products. That win followed three earlier awards in 2024 at the MENA Vape Awards, Vapecon South Africa, and the ANTY Malaysia Expo — four international accolades in a single year for a brand that had only just entered the market.

The quality behind those wins is tangible. Every Clew pouch is formulated in top-tier US laboratories and manufactured in cGMP and HACCP-certified facilities, ensuring compliance with the strictest global safety and quality standards. In 2024, the US Food and Drug Administration accepted Clew's Premarket Tobacco Product Application (PMTA) — a regulatory milestone that underscores the brand's commitment to transparency and responsibility. Inside every pouch you will find pharmaceutical-grade nicotine, plant-based fillers, moisture agents, pH balancers, and carefully selected flavorings.

What makes Clew genuinely distinctive at the product level is its ultra-smooth, moist pouch construction. The fleece-like material sits exceptionally comfortably under the upper lip, with a softness that many adult users describe as meaningfully superior to the drier formats common across much of the market. The moisture also delivers a faster, more immediate flavour and nicotine release — typically within the first five minutes — with consistent performance sustained for up to 45 minutes per session.

Each Clew can contains 20 slim, all-white pouches and features a built-in waste compartment in the lid for responsible disposal on the go. Clew is intended exclusively for adults aged 18 and over. Nicotine is an addictive substance and these products are not suitable for non-nicotine users, minors, or those who are pregnant.

Popular varieties and flavors of Clew nicotine pouches

Clew's flavour range covers the key categories that consistently perform best in the nicotine pouch market, while offering genuine breadth across both mint and fruit families. Every flavour is available across all four strength tiers — a level of consistency rarely offered by other brands.

• Cool Mint — Clew's flagship profile and one of its most popular. A crisp, clean cooling mint that delivers immediate freshness and a satisfying icy finish. Direct, familiar, and reliably enjoyable across every session.
• Spearmint — A sweeter, softer mint experience than Cool Mint. Spearmint's naturally aromatic, mellow character makes it ideal for all-day use and for adult users who find stronger menthol profiles a little too sharp.
• Wintergreen — A classic nicotine product flavour with a distinct, mellow icy character. Slightly different from both spearmint and peppermint, wintergreen has its own devoted following among adult nicotine users who appreciate its clean, clean finish.
• Citrus — A zesty, vibrant citrus blend that brings a bright and tangy alternative to the mint-heavy mainstream. Invigorating and refreshing, this profile suits users who want something fruit-forward without venturing into sweeter territory.
• Blueberry — Sweet, juicy, and rounded, Clew's Blueberry is the most approachable fruit option in the range. Its natural berry sweetness is well-balanced against the nicotine, making it a popular choice for users who want a smooth, enjoyable flavour without any intensity.
• Original (Unflavored) — A clean, neutral option for adult users who prefer their nicotine experience without any added flavour. The Original allows the quality of Clew's nicotine formulation and pouch construction to speak entirely for itself.

The consistency of having every flavour available at every strength is a meaningful advantage. Adult users can settle on a favourite taste profile and then move freely between strength levels without having to switch flavours — a practical design decision that reflects Clew's genuine focus on user experience.

Strength and formats

Clew operates a four-tier strength system that covers the full range from accessible to meaningfully strong — one of the widest assortments currently available in the mainstream nicotine pouch market:

• 3 mg per pouch — Less Intense — A light entry point suitable for adult users new to nicotine pouches or those who prefer a gentle, background-level nicotine presence throughout the day.
• 6 mg per pouch — Regular — The everyday strength for adult users with an established routine who want consistent, satisfying nicotine delivery without any intensity. A reliable daily-use option.
• 9 mg per pouch — Strong — A step up for experienced adult users who need a more pronounced effect. At this level, Clew's moist construction becomes particularly notable — the faster release makes the nicotine hit feel immediate and well-defined.
• 12 mg per pouch — Extra Strong — The highest tier in the core Clew range, designed for experienced adult users with a well-established nicotine tolerance. A powerful, fast-releasing experience in the most comfortable pouch format available.

All Clew pouches use an exclusively slim, moist format. The slim shape sits flush and discreetly under the upper lip with no visible bulk. The moist construction is a key differentiator — where many brands use drier pouches that release nicotine more slowly, Clew's moisture-forward approach delivers a more immediate and enveloping experience from the first minutes of use.

Clew product overview

Clew pouches compared to other brands

Understanding how Clew sits relative to other brands helps adult users identify what makes it the right choice for them. Below, Clew is compared against 77 and Grant — two brands with distinctly different profiles and positioning.

Clew vs. 77

77 is produced by Luna Corporate in Poland and is one of Europe's most established independent nicotine pouch brands. It offers an extensive range of flavours — spanning mint, fruit, cola, and botanical profiles — and covers multiple strength tiers across a large product catalogue. Its slim all-white pouches are reliable, consistent, and widely available internationally.

The most meaningful distinction between Clew and 77 is in pouch construction and feel. 77 uses a standard slim format that many adult users are familiar with. Clew's moist, fleece-like material represents a step forward in comfort and immediacy — users who switch often describe the experience as noticeably softer and more enveloping. For adult users who have found other pouches too dry or firm, Clew's construction is the most compelling reason to make the change.

On flavour, 77 has the broader range — its catalogue is extensive, covering a wider variety of profiles and unusual combinations. Clew's six flavours are more focused, but the critical advantage is that every Clew flavour is available at every strength. With 77, the pairing of specific flavours and specific strengths is more limited by what has been produced in each combination. Clew's full-matrix approach gives adult users more predictable control over their experience.

Clew also carries stronger independent validation: its 2024 industry awards and FDA PMTA acceptance give adult users confidence in the quality and consistency of what they are buying.

Clew vs. Grant

Grant — now rebranded as Garant — is produced by UAB Kordula in Lithuania. It is a high-strength brand aimed at experienced adult users, with nicotine concentrations ranging from around 4 mg per pouch at the low end up to 28 mg per pouch at the extreme end. Its products also stand out for containing 27 pouches per can rather than the standard 20, and for a notably high moisture content that supports very fast nicotine absorption.

The two brands serve meaningfully different audiences. Grant's strength range skews heavily toward the upper end — it is best known for its extra-strong and ultra-strong variants and is primarily recommended for experienced users seeking high nicotine intensity. Clew's 12 mg Extra Strong ceiling is considerably lower than Grant's upper tier, making Clew the more appropriate choice for the majority of adult nicotine pouch users who want a strong but controlled experience rather than extreme intensity.

On flavour, Grant's range spans classic mint profiles alongside fruit options including Ice Blueberry, Ice Peach, Mango Lime, and Orange. Clew's range is more restrained but benefits from full cross-strength availability on every flavour — something Grant's range does not uniformly offer. Grant's higher moisture content at its top strengths amplifies an already powerful nicotine hit; Clew's moisture is calibrated for comfort and fast release rather than maximum intensity.

For adult users who have been using Grant at moderate levels and want a more comfortable, premium-feeling pouch with recognised international quality credentials, Clew is a natural and compelling alternative.

Summary of key differences:

• Strength range: Clew spans 3–12 mg across four clean tiers; 77 covers a similar moderate range; Grant extends much further with variants up to 28 mg — the highest nicotine intensity of the three.
• Pouch construction: Clew's moist, fleece-like material is its defining feature — softer and more immediate than standard slim formats used by 77 and Grant.
• Flavour availability: Clew offers every flavour at every strength — a full matrix that 77 and Grant do not match. 77 has the widest flavour catalogue overall; Grant focuses on mint and select fruit profiles.
• Industry credentials: Clew holds four international awards (2024) and an FDA PMTA acceptance — a level of independent validation not matched by 77 or Grant.
• Can count: Clew and 77 contain 20 pouches per can; Grant offers 27 pouches per can.
• Best suited for: Clew — adult users who prioritise comfort, quality, and a full flavour-strength matrix; 77 — those who want maximum flavour variety; Grant — experienced adult users specifically seeking very high nicotine intensity.