Collection: Level

What makes Level nicotine pouches so special?

Level is built around a single, genuinely radical idea: that adult nicotine pouch users should never have to guess how much nicotine is in a pouch. The brand eliminates the guesswork entirely by making the strength the name. Level 5 contains 5 mg per pouch. Level 20 contains 20 mg. Level 50 contains 50 mg. There are no dots to decode, no brand-specific strength scale to learn, no mg/g conversion to perform — the number on the can is the nicotine content per pouch, full stop.

This approach to labelling is not a gimmick. In a category where strength communication varies dramatically between brands — some using dots, some using descriptors like "strong" or "extra strong" that mean different things depending on who is making them, some listing mg/g rather than mg per pouch — Level's naming convention stands out as genuinely user-first. An adult user picking up Level for the first time understands the entire strength architecture of the brand in seconds, without needing to read a guide or compare with other products they already know.

Beyond its structural transparency, Level is a well-executed all-white slim pouch brand. Each can contains 20 slim pouches made with a cellulose-based tobacco-free formulation — no tobacco leaf, no tobacco stem, no combustion. The pouches sit comfortably and discreetly under the upper lip, releasing flavour and nicotine steadily throughout the session. The range covers ten flavours spread across the full strength spectrum, each flavour paired with one specific strength tier, so the product name gives the adult user both pieces of information simultaneously.

All Level nicotine pouches are 100% tobacco-free and intended exclusively for adults aged 18 and over who are existing nicotine users. At the upper strength tiers — Level 35, Level 40, Level 45, and Level 50 — the nicotine content is very high and these products are strictly for experienced adult users with a well-established tolerance. The lower tiers from Level 5 through Level 20 are accessible to a wider range of adult users, though even these are not suitable for complete nicotine beginners.

Popular varieties and flavors of Level nicotine pouches

Level's ten flavours are distributed across the full strength spectrum, one per tier, giving the range a structured clarity that mirrors the brand's labelling philosophy. Each flavour is designed to work at its specific strength level — pairing sweetness, freshness, or fruit character with the appropriate nicotine intensity for that tier.

• Level 5 — Mint Wave — A clean, smooth mint profile at the most accessible entry point in the Level range. Light and refreshing, designed for adult users who want a gentle introduction to the brand at 5 mg per pouch.
• Level 10 — Strawberry — Sweet, ripe strawberry at a moderate strength that makes it one of the most approachable fruit profiles in the range. A natural everyday option for adult users building confidence with the Level format.
• Level 15 — Peach — Soft, sweet peach sweetness at a medium strength that pairs the mellow fruit character well with the nicotine delivery at this tier.
• Level 20 — Ice Spearmint — A cooling spearmint profile with an icy edge, stepping the range up to a more present strength that adult regular users will find reliably satisfying.
• Level 25 — Apple — Crisp, fresh apple with a clean orchard character at a firm strength tier that places it comfortably in the experienced-user bracket.
• Level 30 — Watermelon — Juicy, summery watermelon sweetness at a high strength — one of the most distinctive pairings in the range and a popular choice among adult users drawn to fruit profiles at meaningful intensity.
• Level 35 — Grape — Bold, sweet grape at a very high strength, firmly in the extra-strong segment and suitable only for experienced adult users with established tolerance.
• Level 40 — Wild Berries — A vibrant mixed-berry profile at extreme strength — the combination of bold fruit character and 40 mg per pouch makes this one of the most impactful flavour-strength pairings in the entire Level catalogue.
• Level 45 — Cherry — Rich, sweet cherry at near-maximum Level strength — one of the upper-tier products that should be approached with considerable caution by anyone without a high established tolerance.
• Level 50 — Pineapple — Level's maximum-strength product: tropical pineapple sweetness at 50 mg per pouch — strictly for very experienced adult users who specifically require extreme nicotine delivery.

Strength and formats

Level's strength architecture is its defining feature. Ten tiers spanning 5 mg to 50 mg per pouch, each labelled with complete transparency:

• Level 5 — 5 mg per pouch — Accessible entry point for adult users newer to nicotine pouches at a light strength.
• Level 10 — 10 mg per pouch — A step up into the moderate-to-strong bracket for adult regular users.
• Level 15 — 15 mg per pouch — Medium-strong; suitable for adult users with a clear established routine.
• Level 20 — 20 mg per pouch — Strong; for experienced adult users comfortable with high-intensity nicotine delivery.
• Level 25 — 25 mg per pouch — Extra strong; experienced adult users only.
• Level 30 — 30 mg per pouch — Very high strength; significant tolerance required.
• Level 35 through Level 50 — 35–50 mg per pouch — Extreme strength tiers. Strictly for very experienced adult users with a high and confirmed nicotine tolerance. Not suitable for beginners under any circumstances.

All Level products come in a single slim format, all-white, with 20 pouches per can. The cellulose-based tobacco-free formulation delivers a clean, low-drip experience throughout the session.

Level product overview

Level pouches compared to other brands

Placing Level alongside Skruf and Stripe reveals three tobacco-free brands with three very different approaches to how nicotine pouches are built, labelled, and positioned — a heritage Swedish premium brand, a Polish independent with a bold identity, and a strength-transparent challenger that redefines how adult users read the shelf.

Level vs. Skruf

Skruf was founded in 2002 in Sävsjö, Småland, Sweden by Jonas Engwall and Adam Gillberg — two friends who set out to challenge the long-dominant Swedish Match with a modern, premium snus brand and earned the nickname "Snus Rebels" in the process. Today Skruf is the second-largest snus manufacturer in Sweden. The brand's tobacco-free Super White line launched in 2018 and has built a following across Europe for its precision-engineered quality, use of rose oil in formulations, and reliable flavour longevity — sessions run up to 45 minutes per pouch.

Skruf Super White uses slim and superslim formats at 0.72 g per pouch, with 24 pouches per can — four more than Level's 20 — and a 1–5 dot strength scale covering approximately 6 mg to 18 mg per pouch. Its flavour range is curated rather than extensive: Fresh Mint, Frozen Mint, Polar Eucalyptus, Indigo Berry, Cassice (blackcurrant with mint), and Nordic Citrus, each developed with the premium flavour consistency that Skruf's Swedish heritage and manufacturing standards support.

The contrast between Level and Skruf is a contrast between strength range and heritage quality. Skruf operates in the 6–18 mg per pouch window — a carefully refined premium Swedish product with long sessions, 24 pouches per can, and a flavour philosophy built on quality over quantity. Level covers 5 mg to 50 mg — a dramatically wider range with the most transparent strength labelling in the category. For experienced adult users who specifically need strengths above 18 mg, Level is the only choice of the two. For adult users who prioritise Swedish manufacturing heritage, long session duration, 24 pouches per can, and a premium refined product at accessible-to-strong strengths, Skruf is a compelling everyday alternative. Both brands are excellent at what they do — they serve overlapping but distinct adult user needs.

Level vs. Stripe

Stripe is produced by FEDRS / FDS in Poland — the same manufacturer behind the FEDRS Ice Cool and FEDRS Ice Cool Hard lines — and functions as FEDRS's flavour-forward, design-led sub-brand with a bold, graphic-heavy visual identity. Stripe is a firmly high-strength brand: its flagship products sit at 20 mg per pouch (40 mg/g), with lower-tier options at 10 mg per pouch. All products come in slim format with 20 pouches per can and sessions of 20–30 minutes. The flavour range covers mint, fruit, berry, and drink-inspired profiles including Blizzard (ice-cold mint), Berry Madness (blueberry), Cherryfield (cherry-mint), Honey Moon (honeydew melon), Citrus Cloud (orange-vanilla), Frosty Vine (grape-mint), and the herbal Sugar Pine.

Comparing Level and Stripe puts two different visions of the high-strength nicotine pouch in direct contrast. Stripe positions itself as a strong-to-extra-strong brand with a singular identity — bold design, assertive Polish manufacturing credentials under FEDRS, and a flavour catalogue built for flavour impact at high nicotine levels. Level positions itself as a strength-transparent brand covering the entire strength landscape from 5 mg to 50 mg — less about identity and more about clarity, giving adult users at any experience level a precise and trustworthy product to choose.

At the 20 mg mark, Level 20 Ice Spearmint and Stripe's core 20 mg products occupy the same strength territory, giving adult users a direct flavour-versus-transparency choice at that tier. Above 20 mg, Level continues to 50 mg while Stripe does not; below 10 mg, Level 5 serves adult users that Stripe cannot. Stripe's flavour range is broader at the strong-to-extra-strong segment — creative profiles like Citrus Cloud and Sugar Pine go beyond what Level offers at comparable strengths. For adult users who want maximum strength breadth with complete transparency from a single brand, Level's architecture is unique. For adult users who want a flavour-rich, boldly branded extra-strong pouch from a respected Polish independent manufacturer at a defined high-intensity strength, Stripe is a strong and well-executed alternative.

Summary of key differences:

• Strength labelling: Level uses the most transparent system in the category — the product name is the strength in mg per pouch, no conversion needed; Skruf uses a 1–5 dot scale; Stripe uses a 5/5 dot system with mg stated on packaging.
• Strength range: Level covers 5–50 mg across ten tiers — the widest of the three; Skruf covers ~6–18 mg in a refined premium window; Stripe covers 10–20 mg in a high-to-extra-strong window.
• Pouches per can: Skruf leads with 24 per can; Level and Stripe both offer 20 per can.
• Session duration: Skruf sessions run up to 45 minutes — the longest of the three; Level sessions are standard; Stripe sessions run 20–30 minutes.
• Manufacturing origin: Skruf — Sävsjö, Småland, Sweden (founded 2002, second-largest Swedish snus manufacturer); Stripe — FEDRS/FDS, Poland; Level — manufacturer not publicly disclosed.
• Flavour approach: Skruf offers a curated premium selection of 6–7 profiles with rose-oil-infused formulations; Stripe offers 7+ creative profiles including unusual options like Citrus Cloud and Sugar Pine at high strength; Level pairs one unique flavour per strength tier across 10 tiers.
• Best suited for: Level nicotine pouches — adult users who want the most transparent strength labelling in the market, the widest strength range from 5 mg to 50 mg in one brand, and a clean, accessible flavour-per-tier structure; Skruf — adult users who want Swedish premium heritage, rose-oil-infused formulations, long session duration up to 45 minutes, 24 pouches per can, and a curated refined flavour selection at accessible-to-strong strengths; Stripe — adult users who want a flavour-creative, boldly branded extra-strong brand at 10–20 mg per pouch from an established Polish independent manufacturer with distinctive graphic design.