Collection: Vild

What makes Vild nicotine pouches so special?

Vild is produced by Nordic Brands AB, a manufacturer based in Lidköping, Sweden, that launched the brand in 2024 with an identity rooted more deeply in Swedish culture and natural heritage than almost any other nicotine pouch brand currently available. The name itself is the Swedish word for "wild" — spelled with a V rather than a W to preserve its Swedish roots — and every design decision, flavour choice, and strength name in the range flows directly from that central idea.

The brand's visual language is one of the most thoughtfully considered in the category. The bold orange cans are a direct reference to the high-visibility hunting apparel worn in Swedish forests — worn so hunters could spot one another moving through the trees. The dark green Jaeger can evokes the forest floor. The wordmark uses a typography that mimics wood carving, suggesting the rugged handcraft of the Nordic outdoors. Even the strength names draw from nature: Bris (Breeze) for the gentlest option, Kuling (Gale) for the middle tier, and Storm for the most powerful — a progression that immediately communicates relative intensity without a single milligram figure. This level of identity coherence is unusual in a category where most brands settle for abstract names and generic can art.

Vild's target audience is specific and genuinely thought through: hunters, hikers, outdoor adventurers, and anyone who finds their sense of self in the Swedish wilderness. The brand's stated vision is to connect adult users with the natural world — to create a product that feels at home in a hunting jacket pocket or a trail-running pack as naturally as it does on an office desk. That clarity of purpose gives Vild a character that many adult users find refreshing: a brand that knows exactly who it is and why.

All Vild nicotine pouches are 100% tobacco-free, slim, moist at 0.7 g per pouch, and come in cans of 20 pouches. The moist construction with an optimised pH delivers a fast, noticeable nicotine and flavour onset from the moment of placement. The range covers three strength tiers from 5.6 mg to 11 mg per pouch — a moderate, everyday-accessible spread suited to adult users at multiple experience levels. Vild is intended exclusively for adults aged 18 and over.

Popular varieties and flavors of Vild nicotine pouches

Vild's four-product range is compact and intentional — three progressive mint expressions and one genuinely distinctive botanical outlier that has no close equivalent at this strength tier anywhere in the mainstream pouch market.

• Bris (Breeze Mint — 5.6 mg) — The entry point to the Vild range and the product most suited to adult users new to the brand or those who prefer a lighter everyday experience. Bris translates to "breeze" in Swedish — and the profile delivers exactly that: a gentle, lightly sweet peppermint with a soft cooling presence that is refreshing without being assertive. The moist construction means even this lightest tier activates quickly, giving a clean and immediate freshness under the lip that belies its modest 5.6 mg strength. A natural all-day companion for adult users who want Nordic freshness without intensity.
• Kuling (Double Mint — 8 mg) — The balanced core of the Vild range and, according to independent taste reviews, the most recommended of the four products for adult users exploring the brand for the first time. Kuling translates to "gale" — more presence than a breeze, but not yet the full force of a storm. A more pronounced spearmint and peppermint character with a noticeable cooling sensation and a lightly sweet, smooth delivery. The 8 mg strength sits at a comfortable everyday level, making Kuling the most versatile Vild product across experience levels and suitable for a wide range of adult nicotine users.
• Storm (Triple Mint — 11 mg) — The most powerful mint profile in the Vild range and the product that most directly expresses the brand's identity as a brand built for the most demanding moments in the outdoors. Storm's triple mint character is sharper and icier than Kuling — a crisp, frosty peppermint with a pronounced cooling sensation under the lip that builds through the session. At 11 mg per pouch, Storm is the upper Vild tier and is best suited to experienced adult regular users who want a meaningful nicotine hit alongside the maximum Vild mint intensity. Not recommended for adult users new to nicotine pouches.
• Jaeger (Bitter-Sweet — 8 mg) — The most distinctive product in the Vild range and, for many adult users, its most memorable. Jaeger ("hunter" in both Swedish and German) draws direct inspiration from Jägermeister — the iconic German herbal liqueur with deep roots in hunting culture — and delivers a bittersweet profile built around black liquorice, dried herbs, and star anise. The result is genuinely complex: the liquorice provides a smooth, dark sweetness; the herbs add botanical depth; the star anise contributes a warm, slightly spiced quality that unfolds through the session. At 8 mg per pouch, Jaeger sits at an accessible-to-moderate strength that makes it approachable for a wide range of adult experience levels. It is the only flavour in the Vild range that has no mint character, making it the natural choice for adult users who want the Vild brand identity in something entirely different — and, at this strength tier in this category, genuinely one of the most unusual and satisfying profiles available.

Strength and formats

Vild's three-tier strength system uses its weather-inspired naming rather than a conventional dot or number scale — an approach that is instantly intuitive once understood and entirely consistent with the brand's outdoor character:

• Bris — 5.6 mg per pouch (8 mg/g) — Gentle and accessible. Suited to adult users newer to nicotine pouches or those who prefer a lighter all-day option. Despite the modest per-pouch figure, the moist construction and optimised pH ensure a faster and more noticeable onset than most dry-format competing brands at equivalent stated strengths.
• Kuling / Jaeger — 8 mg per pouch (11.4 mg/g) — The core everyday tier, covering both the Double Mint Kuling and the herbal Jaeger. A balanced, satisfying everyday nicotine experience for adult regular users with an established routine.
• Storm — 11 mg per pouch (15.7 mg/g) — The upper Vild tier. An extra-strong option for experienced adult users who want more presence from their mint profile. Not suitable for adult users new to nicotine pouches.

All Vild pouches are available in a single slim format only, 0.7 g per pouch, 20 pouches per can, with a 14 g net weight. The moist construction guarantees fast flavour onset and a comfortable session under the lip with minimal drip.

Vild product overview

Vild pouches compared to other brands

Placing Vild alongside Siberia and Pablo reveals three tobacco-free brands that could hardly occupy more different positions on the strength and philosophy spectrum — a Swedish nature-inspired moderate-strength newcomer with a bittersweet botanical outlier, a Swedish extreme-strength single-flavour icon with a white dry format, and a Danish multi-line certified specialist spanning accessible to ultra-strong. The comparison is as much about brand identity and user purpose as it is about milligrams.

Vild vs. Siberia

Siberia is produced by GN Tobacco, based in Enköping, Sweden — the same company behind HIT nicotine pouches — and launched in 2012 with one clear and unwavering brief: create the strongest and coldest nicotine experience commercially available, and name it after the coldest place on earth. The -80°C branding refers to Siberian tundra temperatures, the grizzly bear iconography signals raw power, and the product delivers exactly what the brand promises. Siberia All White is distributed to over 70 countries and has achieved cult status among experienced adult nicotine users globally who have outgrown the mainstream strength tier.

Siberia's entire All White range uses a single icy peppermint flavour — no variants, no alternatives, no fruit or herbal exceptions. What varies is the format and per-pouch weight, which changes the strength: from approximately 18 mg per pouch in the Ultra Slim format up to approximately 29.7 mg per pouch in the Maxi. All Siberia products use a white dry format — drier than Vild's moist construction — which produces minimal drip and a slower, more controlled nicotine release that sustains itself across 30–45 minute sessions rather than peaking immediately. Twenty pouches per can.

The contrast between Vild and Siberia is total and deliberate. Vild's entry point at Bris (5.6 mg) is suitable for adult users new to nicotine pouches; Siberia's entry point at ~18 mg per pouch is firmly above what most experienced users in the mainstream category routinely use, and completely inappropriate for beginners. Vild's four flavours include the distinctive herbal Jaeger and three progressive mint expressions; Siberia offers one flavour only across all formats. Vild's moist construction delivers fast immediate onset; Siberia's dry format delivers a sustained, controlled release. Both are Swedish tobacco-free brands, but they serve fundamentally different adult users with fundamentally different needs. For adult users whose nicotine journey is in its moderate phase — building a routine, exploring flavours, finding a comfortable daily intensity — Vild is designed for them. For very experienced adult users with a confirmed high tolerance who want the iconic Swedish extreme-strength icy peppermint experience in a dry, controlled format, Siberia is in a category of its own.

Vild vs. Pablo

Pablo is produced by N.G.P Tobacco ApS, based in Aalborg, Denmark — an ISO 9001:2015 certified manufacturer that also makes Killa and Lips. Pablo operates across multiple product lines that together cover a very wide strength spectrum: the Mini at approximately 15 mg per pouch, Gold Edition at ~17 mg, Dry at ~18 mg, Classic at ~30 mg, and the flagship Exclusive range at up to 30 mg per pouch (50 mg/g). The Exclusive range alone covers more than 27 confirmed flavours spanning mint, fruit, berry, candy, and energy drink profiles — making Pablo one of the most comprehensively flavoured high-to-ultra-strong brands available anywhere.

Pablo's ISO 9001:2015 certification reflects a quality management framework that gives experienced adult users confidence in manufacturing consistency across what is a very large and varied range. The all-white format, slim construction, and broad flavour creativity at extreme strength levels have made Pablo one of the most searched-for high-strength brands in the European market, particularly among adult users who have progressed from mainstream brands and want both intensity and flavour variety simultaneously.

Comparing Vild and Pablo is a comparison that reveals two brands serving entirely different stages of an adult nicotine user's journey — with almost no overlap in their practical target audience. Vild's ceiling at 11 mg per pouch is significantly below Pablo's lowest-commonly-used tier at ~15 mg in the Mini. There is no strength at which the two brands directly compete: every Pablo product starts where Vild ends. This means the comparison is not really about choosing between them — it is about understanding that Vild is a brand for adult users building and maintaining a moderate nicotine routine, while Pablo is a brand for adult users who have already moved well beyond that tier and want power, flavour variety, and Danish certified manufacturing at the extreme end of the spectrum.

What Vild offers that Pablo simply cannot replicate is its genuine outdoors-lifestyle identity, the botanical depth of the Jaeger profile, and an accessible-strength range that adult users can comfortably adopt without the experience and tolerance level that Pablo requires. Vild's Jaeger, with its bittersweet liquorice-and-herb character, has no equivalent in the Pablo catalogue at any strength tier — it is a genuinely unique profile that experienced adult users who know the Pablo range well consistently describe as a compelling reason to keep Vild in their rotation alongside rather than instead of higher-strength products.

Summary of key differences:

• Manufacturing origin: Vild — Nordic Brands AB, Lidköping, Sweden (launched 2024); Siberia — GN Tobacco, Enköping, Sweden (brand since 2012, 70+ countries); Pablo — N.G.P Tobacco ApS, Aalborg, Denmark (ISO 9001:2015 certified, also makes Killa).
• Strength range: Vild covers the most accessible range — 5.6–11 mg across three tiers; Siberia operates exclusively at extreme levels (~18–29.7 mg); Pablo covers high-to-extreme (~15–30 mg across multiple lines). Vild is the only beginner-accessible brand of the three.
• Pouch construction: Vild and Pablo use moist constructions for fast onset; Siberia uses a white dry format for slower, more sustained release with minimal drip.
• Flavour range: Pablo leads with 27+ flavours across the Exclusive range; Vild offers four carefully chosen profiles including the unique Jaeger botanical; Siberia offers a single icy peppermint across all formats — a deliberate choice rather than a limitation.
• Unique profiles: Vild's Jaeger (black liquorice, dried herbs, star anise) has no equivalent in either Siberia or Pablo — a genuinely distinctive botanical profile available at a moderate strength tier that neither competitor attempts.
• Brand identity: Vild — deeply considered Nordic wilderness identity (launched 2024, targeting hunters/hikers/outdoor adventurers); Siberia — extreme-cold, extreme-strength cult brand with global recognition; Pablo — certified Danish precision manufacturer with extreme-strength multi-flavour range.
• Best suited for: Vild nicotine pouches — adult users at accessible-to-moderate strength levels (5.6–11 mg) who value a premium Swedish nature-inspired identity, the unique botanical complexity of the Jaeger profile, fast moist onset, and a considered four-product range from a 2024 Swedish newcomer that demonstrates real brand craftsmanship; Siberia — very experienced adult users with a confirmed high established tolerance who want the iconic Swedish extreme-strength icy peppermint experience in a dry, sustained-release format distributed to 70+ countries; Pablo — experienced-to-very-experienced adult users who want extreme strength (~15–30 mg) combined with maximum flavour variety (27+ Exclusive flavours) from an ISO-certified Danish manufacturer.